PUBLISHED: 19 May 2024 at 06: 02
As the state looks to increase trade and commerce with Italy, Prime Minister Srettha Thavisin has offered to leading European galleries Thai indigenous indigo-dyed material as a source of high-end style.
The prime minister has met style icons Zegna and Loro Piana and spoke with the Italian National Chamber of Fashion, who is already on an official trip to Italy until May 21. Mr. Srettha traveled to Lombardy to woo investors in fresh power.
He began his tour at Valdilana, an Italian municipality that produces coveted wool, wool, and cotton goods. Another renowned fashion brands are provided with some of the fabrics. According to Mr. Srettha, Zegna now has more trees in Thailand and operates a business in Siam Paragon. The business has relationships with Thailand and is familiar with the country’s business climate.
He gave Zegna a specimen of Sakon Nakhon’s local indigo-dyed fabric. It may pique the bank’s interest by having its experts travel to Thailand and considering whether to use the fabric as a base material for fashion creations. Due to its deep historic connection to Sakon Nakhon, the use of the blue cloth, promoted by initiatives initiated by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, is a source of pride.
Zegna is said to be planning a trip to Thailand in two months, according to the prime minister. Additionally, Mr. Srettha mentioned meeting executives of Loro Piana, another well-known Roman apparel and textile manufacturer that opened a store in Thailand with a profitable business.
He claimed that the business was aware that some Thai products, like refer, may be incorporated into the design of bags, and that an purple fabric might be included in a future clothing line. Carlo Capasa, president of the Camera Nazionale della Moda Italiana ( National Chamber of Italian Fashion ), who promotes Italian fashion, was another speaker.
The room and clothing companies work in close conversation. The PM and the room were considering enrolling Thai pupils in Milan’s style schools. The room may also be a helpful resource for organizing events where up-and-coming Roman fashion developers can showcase their creations in Thailand and promoting high-profile trend shows there.
Mr Srettha even met Attilio Fontana, chairman of Lombardy, a place commonly recognised for its land products, electronics and cars. The government is developing a strategy to use tax incentives to get European investors.