Pakistan’s flag provider has received a lot of condemnation for putting out an ad that featured a plane winging its way towards the Eiffel Tower.
The advertisement read” Paris, we’re coming today” and was meant to encourage the continuation of Pakistan International Airlines ‘ planes to the French capital.
Some users of social media noted that the ad resembled the US terrorist strikes on September 11, 2001.
” Is this an ad or a risk”? one person contributed to X. Another advocated for the business to “fire your selling manager.”
Since its publication last year, the picture has received more than 21 million views on X, which has quickly caused a backlash.
Deputy Prime Minister Ishaq Dar has also criticized the advertisement, according to Pakistan’s Geo News, while Prime Minister Shehbaz Sharif has ordered an investigation into the matter.
The 9/11 attacks saw hijackers crash passenger jets into the twin towers of the World Trade Center in New York and the Pentagon in Washington DC, killing nearly 3,000 people.
The reported genius of the problems, Khalid Sheikh Mohammad, was arrested in Pakistan in 2003.
US troops killed Osama bin Laden, the head of the al-Qaeda radical system that organized the problems, in Pakistan in 2011.
Muslim journalist Omar Quraishi said PIA’s advertising left him” really silent”.
The airport management did not examine this, did they?
” Do they not hear about the 9/11 drama- which used helicopters to assault buildings? They didn’t believe that this would be perceived similarly, he wrote on X.
The aircraft has never commented on the event.
The PIA, nevertheless, is no stranger to controversy.
Some X customers cited the airline’s 1979 ad that showed a traveler plane’s shadow over the twin towers.
In 2017, the airline was mocked after staff sacrificed a goat to ward off bad luck following one of the country’s worst air disasters.
And in 2019, PIA caused a stir when it instructed flight staff to slack off or be grounded. Staff were told they had had six weeks to drop” extra fat”.