Although the jeweller’s main objective is now to appeal to a younger audience with a preference for distinctive and contemporary designs, it made the decision to keep a little stock of standard silver jewelry for older customers and those who value traditional designs.
Ho also made sure that the new course remained true to On Cheong’s Chinese history even as it added contemporary updates to its line of jewelry. Traditional with modern aesthetics and subtly contemporary elements were used to achieve this.
Consumers are looking for unique and valuable jewelry because of the inclusion of traditional Chinese affects into contemporary jewelry design. According to him, updating these styles with modern elements keeps relevance and appeal to modern tastes, allowing the business to seamlessly adjust to industry changes. Basically, the purpose was to charm to a wider market without compromising On Cheong’s personality.
These modifications have led to designs that are more flexible and understated than classic styles. Naturally, there is still something more elaborately designed for the client, as well as a selection that is quickly contemporary, such as jewelry made by a jeweler with a standard Chinese heritage.
Centering ON INNOVATION AND Value
Ho wanted to distinguish On Cheong from another jewelers by demonstrating its commitment to craft and innovation, and he has been doing just that by putting superior gemstones in the hands of its team of skilled in-house developers.