She was an officer who, in 2019, had only left her job to treatment for her then two-year-old. As a stay-at-home-mother, Priscilla Tan wanted to read inspiring ebooks about female role models to her child.
She was frustrated that she could n’t find many books that were appropriate for her toddler and that she could read herself.
Along with her father Shawn, she ran a Kickstarter battle in early 2020 to fund it, raising more than S$ 60, 000. Publisher Marshall Cavendish, who had an interest in this, offered the Colors a printing deal.
In addition to Halimah Yacob, the first female president of Singapore, Hillary Clinton, the former secretary of state of the United States, and Jacinda Ardern, the former prime minister of New Zealand, were featured in six panel books released in the year 2020 under the banner of their Leaders set.
In 2022, the partners launched their Activists collection, even six publications. It featured people quite as Academy Award-winning artist Michelle Yeoh, Muslim women’s rights advocate Malala Yousafzai, and the former First Lady of the United States, Michelle Obama.