A Chinese influence, with a large international next and the approval of the Communist Party, has returned to the internet after a three-year break.
The 34-year-old has released three movies since Tuesday that have already received millions of views. She is known for her exquisite videos of living in a Sichuan province village with her grandmother.
Li second rose to fame in 2016 when China’s fast-growing social media users found satisfaction in her slow-paced films about cooking and classic craft.
Her profit, welcomed by fans around the world, comes amid a federal crackdown on celebrities whose glad they deem “inappropriate”.
Li took a break from the company that managed her transactions after a disagreement. She stopped uploading fresh films in the middle of 2021 after filing a lawsuit against the business for trademark rights. They settled in 2022, but Li did n’t return to the internet until Tuesday.
In recent months, several influencers disappeared from Chinese internet as officials stepped up efforts to “rectify” online culture by targeting those accused of tax evasion, spreading disinformation and flaunting wealth.
Li, however, is one of the few people to have survived standard condemnation. Questions have been raised about whether her videos, which have a large following on YouTube and TikTok, are equivalent to gentle propoganda, due to her enormous following on both TikTok and YouTube, which are prohibited in China.
She truly appears to be in favor of the Party. The following morning, her return, the state-run Xinhua news agency conducted an interview with her. It’s unusual for state advertising to interview bloggers.
In the meeting, Li said she had spent the past three times” catching up on sleep” and taking her mother to see the “outside world”. Then, she added, has” a higher target” and do” try her best”.
Li has often drawn attention from the state advertising. She was referred to as the “vlogger who amazes the earth with China’s rural living,” and China Daily praised her for” spreading Chinese tradition to the world.”
For Beijing, Li’s rose-tinted video encourage tourism and sound President Xi Jinping’s call for a Chinese tradition enlightenment. After appearing in a picture, a Taiwanese soup noodle dish with a peculiar smell quickly gained popularity.
Her films even distract viewers from the realities of rural China, which is less developed and more recent than the country’s hustle-and-bustle locations.
Li shot to fame worldwide during the pandemic, when China’s connection with the West began to watery. Thousands of people around the world were fascinated by her video, which were locked in their houses. China’s shutdowns, while harsh and broad, were generally enfoeced in the cities.
Li started selling food and sauces under her brand on the Foreign e-commerce system Taobao as her company grew. In 2020, local media reported that sales of her products exceeded 1.6bn yuan ($ 220m, £172m ).
By 2021 then she had become the most popular Chinese-language vlogger on YouTube, where she has more than 20 million followers. Another three million follow her on TikTok.
On Tuesday, she announced her returning with a 14-minute film on all her social media accounts- including Taiwanese systems Weibo, Douyin, Xiaohongshu, as well as YouTube and TikTok.
The film, which uses the traditional lacquering technique to create a closet for her mother, has been viewed more than 10 million days on YouTube and more than 3 million times on TikTok.
” I missed you really much”, she told her followers in a blog.
And they felt the same:” When the world needed her]the ] most, she returned. Welcome back”, a top-liked YouTube post reads.
Another post liked more than 13, 000 days on Weibo says:” We need the slow-paced Li Ziqi in this era of information detonation”.
” Did everyone else actually cry happy weeping”?, says another opinion. ” I’m but pleased to see how well her aunt is doing!” But glad to observe you back”.