Meanwhile, the folks behind Le Matin took to Instagram to announce: “While our journey has been filled with countless memorable moments, we have come to a pivotal juncture where we feel compelled to embark on a new chapter. After much reflection and consideration, we have made the decision to bid farewell to Le Matin Patisserie in its current form.” The post goes on to say that the decision “does not come lightly”.
SIGNS OF TROUBLE SINCE DECEMBER
Perhaps there were signs earlier that all wasn’t well: At the end of last year, it was announced on Le Matin’s IG account that the cafe would stop serving their much-praised all-day menu from 1 January 2024. This included dishes like the crab waffles (S$20.90) and steak frites (S$42.90).
Instead, the patisserie only served its cheaper, more snack-friendly famous bakes, including Matin’s Kouign-Amann (S$7.50), glazed with butter and caramelised sugar, and pain au chocolat (S$8) with Valrhona dark chocolate. Their applewood-smoked cruffins were discontinued just before Chinese New Year.
It’s unclear whether Matin intends to reopen any outlets in future under the Le Matin brand, but the patisserie’s farewell IG post assured patrons: “We will meet again soon with something new and exciting”.
Le Matin Patisserie will operate till Feb 29 at #B2-49 ION Orchard, 2 Orchard Turn, Singapore 238801. Open daily 10am – 10pm. Tel: 6509 8801. More info via their website and Instagram.
This story was originally published in 8Days.