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PUBLISHED: 21 Feb 2025 at 18: 40
The third season of the HBO series The White Lotus has sparked an 88 % increase in internet searches for Koh Samui and led to a 44 % rise in hotel reservations on Thailand’s second-largest island, say tourism executives.
The hit series, a sarcasm that focuses on the lives of employees and their rich guests at an exclusive Thai location over the course of a year, is a comedy that the Tourism Council of Thailand (TCT) believes Koh Samui perhaps never experience a reduced time this year.
Ratchaporn Poolsawadee, vice-president of the White Lotus, reported on Friday that season three’s travel interest to Thailand has considerably increased, specially for Koh Samui.
Since the promotion of the third season of the series began, Koh Samui’s online searches have increased by 88 %. On Monday, the first of eight episodes of the Max streaming services were available, with fresh incidents coming on regular.
In Season 3, The Four Seasons Resort Koh Samui plays the hypothetical White Lotus Resort &, Spa. Additionally, some images were captured at the resorts of Anantara Bophut, Anantara Lawana, and Anantara Mai Khao Phuket.
According to Opodo, an online travel agency established by Western carriers, American tourists showed the most attention in Thailand, with a 53 % year-on-year boost in searches.
Netizens from the United Kingdom accounted for 9 % of their travel searches in Thailand during the first week of the show’s new season, ranking them third globally among those looking for places to stay.
Koh Samui led with an 88 % increase, while searches for Phuket and Bangkok rose by 66 % and 61 %, respectively, among UK users.
Bookings for hotels and travel packages increased for this online audience by 44 %, while those for Bangkok increased by 17 %.
According to Mr. Ratchaporn, the TV show has created a lot of hype in the hospitality industry. Hotel searches for Koh Samui jumped 12 %, according to Agoda, even before the program’s airing.
Since January, users from the United States have increased their search for lodging on the island by 65 %.
The top five states searching for Koh Samui on Agoda today are Israel, Germany, France, the UK and the US.
Mr. Ratchaporn claimed that the Lalisa” Lisa” consequence, which refers to the Thai K-pop star Lalisa” Lisa” Manobal, who works in the show as a resort staff member, is not only drawing tourists from the United Kingdom, Europe, and America, but even Asean-based fans who will follow in her footsteps.
He noted that this trend gives hotels and tourism companies a chance to combine information for their advertising strategies.
Mr. Ratchaporn expressed his hope that the line may, in part, increase island tourism year-round, to the point where there won’t be a low season.
The Department of Tourism supported The White Lotus Season 3‘s production, which helps promote foreign movie projects in Thailand with expenses exceeding 50 million ringgit.
Jurassic World 4 and the Television series Alien were two different performances that were shot in the country last month. According to Mr. Ratchaporn, the mixed worth of all three exceeded 7 billion ringgit.
This serves as a form of soft energy showcasing Thailand’s social appeal, he added.