Many foundries didn’t have faith in producing the designs because they aren’t typical, Wong continued. The sophisticated, organic silhouettes of Thing In Itself stung the hands of css houses because they feared their execution would be physically challenging.
It took perseverance, numerous rejections, and suddenly, a stroke of luck – an introduction to European factories through individuals they knew, to finally take her styles to life. We “payed a lot of “tuition costs” along the way, Wong joked, estimating that their first investment was close to six characters.
GLOBAL REGRETNEMENT
Thing In Itself has slowly gained a global following despite its segment, separate roots. The label’s parts are available in tailored boutiques in Australia, China, and Japan, though it hasn’t yet established itself as a brick-and-mortar store. Pop-up activities like Boutiques Singapore provide unique in-person encounters with the product.
A Chinese woman specifically came to our hall two years ago to show us that she had purchased one of our pieces in Aoyama, according to Wong. She wanted us to realize how far she adored it.
The second was very important to Chua. It made me feel incredibly glad that everything we created had enough of a positive impact on someone to find out us.”
Kendall Jenner and Hailey Bieber are among the celebrities on the company’s squad, and Dani Michelle, who discovered their patterns on Instagram in 2023. She contacted us via email to see if we were interested in lending some sections for styling, Chua remarked. ” Of course, we gladly sent them some.”