Hyundai’s EV push gains momentum

SEOUL: Hyundai Motor Co revealed its Ioniq six sedan yesterday, ongoing its ambitious force into electric vehicles (EV) with an eyes on challenging competitors such as Tesla Incorporation and General Motors Co as the industry grapples with supply-chain disruptions.

The particular Ioniq 6 may travel up to 610 km on a single cost with its 77. four kilowatt-hour battery, in contrast to 429 km for your Ioniq 5, Hyundai said in a statement as the latest model was introduced in the Busan International Motor Show. Production will begin in the third one fourth this year.

Sales in the United States will begin at the begining of 2023, while the broader rollout will be announced later, the company said.

The EV will be aimed at youthful, single professionals, in contrast to the bigger, more family-focused Ioniq 5, Hyundai’s senior vice-president of North America sales Randy Parker said. The car will be produced in Asan, South Korea, with no plans to make it away from country for now, ELECTRONIC VEHICLES head Heung Soo Kim said. Hyundai didn’t announce a sales target for that model.

Hyundai plans to invest ninety five. 5 trillion earned (RM324bil) in electrification this decade, introducing at least 17 new models between this year and 2030 plus targeting annual product sales of 1. 87 mil EVs by the end of the period.

The organization is gunning for any 7% share of the global EV marketplace by 2030, and an 11% reveal in the US. The arrival of the Ioniq 6 comes about seven-and-a-half weeks after Hyundai Motor Group unit Of unveiled its latest Niro electric SUV.

Hyundai and Kia together offered about 123, 500 battery-powered and plug hybrid EVs within the first half of this season, putting them 3rd on the world’s top EV-maker list, behind Tesla and BYD Co, according to BloombergNEF data. The European countries, Middle East and Africa region made up nearly 60% of the sales, while Of has become the second-most popular EV brand in america this year.

“I’m positive about the Ioniq 6, especially in Europe because Ioniq 5 and Kia’s ELECTRONIC VEHICLES 6 were so popular there, ” said Angela Hong, an analyst with Nomura in Seoul. “Hyundai’s EV margins do not seem that bad so far because a weaker Korean won has offset losses through higher battery prices. ”

The won has weakened about 10% contrary to the dollar this year.

The Ioniq six has similar autonomous driving features to the Ioniq 5, which includes highway driving help and blind-spot collision-avoidance assist. The model’s seats are regarding 30% thinner compared to other models in the series, providing a lot more legroom, while you can find five USB slots and space close to the driver for a laptop computer. Some software may also be updated remotely, an initial for Hyundai.

“Hyundai is modifying so fast to win the competition in the EV sector, faster than additional traditional carmakers, ” said Woo Taek Hwang, a finance manager at Korea Investment Management Co in Seoul.

“The Ioniq collection reminds me of Samsung’s Galaxy collection, when Samsung has been working extremely hard in order to catch up with Apple’s iPhones. Hyundai is becoming a fast follower for Tesla. ” — Bloomberg