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The Thailand Summer Festivals battle, which the state has unveiled, aims to boost the business and keep tourism alive all year long.
The battle under the style” 7 Months, 7 Magic June Festivals” features a series of festivals celebrating Songkran, Pride, society, music, sports, foods and the arts. The situations run from March through to September.
Speaking at the battle release on Wednesday, Prime Minister Paetongtarn Shinawatra said commerce accounts for 14 % of the country’s GDP. The industry has the potential to grow further and bring in a lot of money for the nation.
Ms Paetongtarn said the government is working to solve the “low time” for European tourists, often from May to October, when international arrivals fall.
She claimed that the government wants to make sure that every area hosts events and festivals that pique visitors year round.
” The government wants Thailand to be a year-round vacation destination. Every state has a distinct cultural traditions, and the government intends to show it to international visitors so they can visit them all year,” she said.
Ms Paetongtarn said the summer holidays will start with the Songkran events, which last year attracted 1.5 million customers, a 40 % increase from 2023.
She claimed that the government anticipates that the next Songkran event will attract even more customers, raising both the GDP and economic activity globally.
The prime minister urged all provinces to get ready to promote their individuality, claiming that the government is willing to support their programs.
She added that Thailand’s persons, who she described as the government’s true soft power, are also important factors in commerce.
” Indian citizens are the region’s greatest soft power. Foreign tourists return because of our compassion, generosity, and willingness to help even when there may be a speech barrier”, she said.
She urged the general public to accept their position as visitors in order to increase overall tourism appeal.