FORMER ACCOUNTANT AND PART-TIME ADMIN EXEC
The couple graduated from Universiti Tunku Abdul Rahman in Ipoh with degrees in Commerce Accounting and Banking and Finance, but always dreamt of starting a food business together. The now-Singapore PRs relocated here eight years ago, where they worked corporate jobs in accounting and admin before calling it quits to chase their F&B dreams. Currently, Lau works full-time at DDSD, while Lee still works part-time in her admin job and tends the stall from 9am to 2pm.
Why sell beancurd? Lau said they “ate a lot of beancurd living in Ipoh”, and hence “know what the right texture” for the dessert should be. They learned how to make it with the help of “a few very good teachers – Google, YouTube and Xiaohongshu (a social media and e-commerce platform from China),” he added jokingly. He took a year to “measure every single (ingredient)” and formulate his recipes on Excel sheets, a skill he carried over from his years in accounting.
EARNING 75 PER CENT LESS THAN BEFORE
Lau told 8days.sg that they invested around S$20,000 into DDSD, and are paying over S$3,000 a month for rent. The duo aims to recover their costs in six months, but Lau shared that they’d only “managed to cover the rent” this past month. Unsurprisingly, he’s taken “more than a 75 per cent” pay cut.