‘Concert economy’: Hong Kong seeks to revive tourism through new mega venue, anti-scalping moves

Legislation was responding to senator Chow Man-kong, who asked about Hong Kong’s efforts to develop the” music market” to raise commerce and the business.

After gradually reopening its borders in the middle of 2022, Hong Kong, after a major tourist destination, has been attempting to entice visitors back. Visitor numbers reached 34 million last year, just 52 per cent of the full in 2018. &nbsp,

Chow also questioned whether the government would take any steps to motivate concert promoters to work with nearby hotels, restaurants, and shopping malls to boost consumer spending and boost the local economy. &nbsp,

In reply, Law reacted that the tourism board has a “dedicated site” listing out detailed information about concerts taking place in Hong Kong, so that visitors can better prepare their travels and ideally see distinct neighborhoods of the city while still seeing the shows.

The tourism board has also established a distinct sector as the” first point of contact for big events” since March of last year. &nbsp,

“( The tier ) has been deliberately engaging several stakeholders… and providing a wide range of assistance, including reviewing and assessing proposals from organisers, helping organisers to search for venues, arranging page recces, advising on event planning and assisting in publicity and advertising”,’ said Law.

The government applauds and is pleased to see that pop concert promoters have been strengthening cross-sector marketing and tourism products, providing tourists with rich and interactive travel experiences.

BANKING ON A NEW MEGA Stadium

Laws also cited the potential growth of an impending multi-purpose venue that will help to further expand Hong Kong’s concert scene.

Kai Tak Sports Park will be Hong Kong’s largest sports and leisure stadium, scheduled to open in the first third of the year.

The garden holds a 50, 000-seat facility with a retractable roof and versatile ball area, as well as a 10, 000-seat indoor sports center and a common sports floor with 5, 000 seats. &nbsp,

Chow had questioned Law about whether the government would acquire inviting” singers who are very important among the Taiwanese communities at home and abroad” to perform at the park’s opening ceremony, raising the venue’s global profile.

He cited examples such as Hong Kong’s” Four Heavenly Kings”- Andy Lau, Jacky Cheung, Leon Lai and Aaron Kwok. &nbsp,

Law confirmed that the sports park would hold an opening ceremony in the first quarter, but he gave no information on any famous people who would be there. &nbsp,