DISCOVERING BARRIERS FOR CHINA’S European TOURISTS
To meet the needs of foreign tourists, it is crucial to improve go ease. Foreign visitors to China frequently encounter challenges while navigating the country, despite making significant progress in developing innovative technologies and transportation infrastructure for private travel.
For example, WeChat’s embedded program is required when purchasing high-speed train tickets or entrance tickets to well-known tourist attractions. Many establishments only accept Twitter Pay or Paypal, leaving foreign visitors in a position if they rely on cash or credit cards. Additionally, many hotels in China are prohibited from accepting international visitors.
Eliminating impediments to international tourists visiting China opens up more business opportunities for Chinese tourism-related businesses. Delivering smooth services to foreign clients could increase their competitive edge, even though most of these businesses still rely on Chinese customers as their main target market.
Hotels, a Chinese virtual travel company, is one such example of this. It first imitated Travelocity’s business model before expanding its operations internationally and establishing itself as a renowned international online travel company.
Without having to pay a lot of money, technological developments have the potential to lower technological barriers preventing foreigners from visiting China.
However, addressing structural and ingrained ideological barriers may be more difficult. The COVID-19 pandemic may have caused the Chinese government and Foreign tourism companies to place more value on the needs of their customers.
China’s inbound hospitality challenges are also exacerbated by the shifting political landscape worldwide. Most Westerners have negative opinions of China, according to a Pew Research Center survey conducted in 2023. The Chinese government’s tightening hand on societal norms may be uncomfortable for foreigners visiting China.
Due to the niceties and documentation required by the government, this increased control does cause unnecessary disruptions to global events like educational conferences and exchanges.