CASH ISN’T ALWAYS KING
” But with funds I can purchase whatever I want, why not just provide cash”? some may problem.  ,
Even when both income and hedonic rewards are of equal value, cracks can start to show in the motivational strength of it when compared to it.
People generally view money rewards as additional money meant to be used for worthwhile things like meals or bills, according to research. On the other hand, hedonic incentives offer a guilt-free opportunity to indulge in “wants”, creating a greater sense of fun.
In reality, a number of studies conducted by Choi &, Presslee among the general community found that hedonic rewards can be a stronger motivator than cash when they offer innovative experiences, are entertaining or interesting, and are perceived as being different from ordinary income.
This makes a connection between physical activity and good feelings and memories to increase the emotional and psychological advantages of physical activity. Additionally, having the option to pick your own chosen hedonistic reward makes it more motivating and private.
For example, our research gave members a wide-ranging selection of hedonic returns each quarter, ranging from fine dining and relaxing spa treatments, to thrilling theme park adventures and music.
Additionally, it is important to mention that hedonic returns may be more financially advantageous than money. Organisers of physical activity programs, for example, could offer a S$ 50-like hedonic praise without actually having to spend that volume, by securing large savings or forming alliances with travel companies, event organisers and pleasure services.
While cash rewards have a place in health promotion programmes, it’s not the only effective motivator. Non-cash rewards that are personal, novel and pleasurable can be just as effective, if not more so.
In the end, whether it’s cash, a free spa treatment or fine dining experience, the ultimate goal is the same- to get people moving and staying active. And when that happens, everybody wins.
Eric Finkelstein is the Lien Center for Palliative Care’s executive director and health economist with Duke-NUS Medical School’s Health Services and Systems Research Program. At Duke-NUS Medical School, Michelle Chow works as a research assistant for the Lien Center for Palliative Care.