Commentary: It’ll take more than health risks to turn consumers off Shein and cheap clothing

Commentary: It’ll take more than health risks to turn consumers off Shein and cheap clothing

THE TRUE Value OF Economy

Truth be told, real change requires addressing the root reason: Affordability. &nbsp,

Teenagers were the most important factor influencing buying decisions, according to a small-scale study of teenagers that found that despite their awareness of the negative effects of rapid fashion, cost was still the most important one. Even after viewing advertising materials about “greener” options offered by a dealer, most participants were more likely to choose the cheaper, fast style choice over the green option.

Another research, with girls aged 21 to 30 as the majority of responders, found amount to be the most important getting thought, with 80 per cent prioritising it.

When customers have become more price aware, value becomes a challenge. For some, fast style feels like a necessity, not a silly option. Minimal budgets does not help for social alternatives. &nbsp,

The issue extends to both Shein and virtual retailers as a whole. Some well-known merchants use comparable factories located in the same global production centers. The issue properly be structural to the lower- cost, higher- volume production model itself. &nbsp,

Some products require assembly in many factories or have increasingly sophisticated global supply chains. And it can be difficult to ensure that every item meets high ethical standards given the rapid rate at which fast fashion brands release new collections each year ( as per one University of Delaware style research professor ).

Companies and credentials, like B Corp, are making leaps in providing more accountability and improving safety and sustainability requirements. But, we are unlikely to achieve full confidence. &nbsp,