According to a school of thought, one really “fake it until you make it.” However, misapplied creativity will lead to even more instances of false reviews appearing.
As many as 30 per share to 40 per cent , of website reviews are completely false or usually not true, according to the consumer advocacy group US PIRG. Customers have” no way of knowing for certain which reviews are legitimate,” it stated last year in a statement to the US Federal Trade Commission (FTC ).
For this reason, the FTC is looking to great those who write bogus reviews and comments and ban them. Offenders face , fines of up to US$ 50, 000 for each false review- with penalties applied every time a customer sees the fraudulent information.
Similar to this, the British Advertising Standards Authority ( ASA ) has codes that require the removal of fake reviews. More egregious cases may require more severe action. In its Effective Ad Tracking system, the ASA today uses artificial intelligence to identify website offenders.
Engaging in false reviews is a sexist business process in Singapore, which gives customers as well as the CCCS a right of action.
LINE BETWEEN WRONG AND Proper
However, before we get to apply the letter ( or hammer ) of the law, we need to talk about trust.
Trust is not just dividing the line between legal action like scams and fraud and non-criminal activity. Yet dishonest and unethical but not necessarily illegal methods are frowned upon. Despite all his other hard-earned efforts to build a following, an influencer who is discovered to have inflated his cultural internet score by purchasing fans loses his popularity fast.  ,