The song’s huge success comes at a moment when the official domestic definitions of” Thailand” and” Thainess” are in flux. Thailand has transitioned to an upper-middle-income business with a considerable reduction in hunger since 2011 after 20 years of rapid export-oriented economic growth.
But when this “turbo-capitalism” completely accelerated, home national discourse became unclear.
Since the imperial period of the late 19th and early 20th centuries, when Thai leaders sought to maintain control over the area in the face of northern power, explanations of Thailand and Thainess have been tightly controlled. The national identification developed into a puritan exercise after clearly defining and outlining these standard conceptions of Thai culture.
While the Thai social system remains very dangerous, the 2023 partnership government has offered a sense of security and social development. This is in contrast to the situation ten years ago when some famous global artists, including Taylor Swift, Eric Clapton, and Frankie Valli, canceled Bangkok shows due to unrest.
Only two years ago, scientists still saw the country’s democratic values as an “impediment” to the development of gentle energy. After Rockstar’s effect, but, this seems a considerable exaggeration.