Changes ARE COMING TOGETHER
Due to the ephemeral nature of changes, companies encounter inherent difficulties when promoting on TikTok.
The Business of Fashion reports that TikTok trends last no more than six times and 90-day cycles. & nbsp,
For smaller companies with constrained advertising budgets and resources, this can be resource-intensive and time-consuming, making it difficult to continually modify and upgrade their strategies.
The content that appears on each person’s For You Page( FYP ) varies depending on their content of interest, making TikTok trends quite elusive. There is no set time when TikTok styles will appear, according to Din Tai Fung’s representative.
According to Din Tai Fung’s director,” As people of TikTok ourselves, the way we keep track is to integrate it into our daily modern use and track the trend as it comes ,” but he also added that the content produced on the site occasionally received positive or negative feedback from the local area.
According to Dr. Chaidaroon, a brand’s visibility will only increase over time before it becomes” saturated” with common backfires like brand fatigue, loss of brand uniqueness, and brand avoidance or resistance.
According to Dr. Wong, hopping on the TikTok trend wagon is” fast and simple” because it doesn’t need to be made from scratch. Customers, however, might become irate when specific content types conflict with a company’s identity.
She stated that in order to choose items that accurately reflect their product and establish a connection with their customers, businesses must become sensitive themselves.
Although going viral with TikTok trends is great for visibility and helps to give the brand a” fun voice ,” Mr. Tan of PRISM said that virality is” somewhat like hitting the jackpot.”
He continued,” Video that usually perform properly on TikTok are usually authentic and less polished, which is difficult for a product to fit into for more commercial reasons.”
” We believe it is more important to make articles regularly and consistently to slowly develop and communicate with your visitors than producing material in the hopes of one movie going viral.”
For TikTok’s healthy content, which they are also attempting to discover, brands must carefully strike a balance between creativity and authenticity, according to Mr. Tan.
Ms. Lee of Nailsbynanako’s & nbsp noted that pursuing trends will be problematic.
All starts off on TikTok in the end because they want to punch their company up, but eventually they start falling into the rabbit hole of clout-chasing, according to Ms. Lee.
You need to be posting for the right motives because otherwise you’ll lose vision of who you are and why you even do it.