The good featured the majority of the books that were sold as comics.
PUBLISHED: 22 Oct 2024 at 18: 14
Book Expo Thailand 2024 attracted a record-breaking turnout, marking a resurgence in the wake of the Covid-19 pandemic, according to the Publishers and Booksellers Association of Thailand ( Pubat ).
More than 1.4 million people visited the fair, held from Oct 10-20 at the Queen Sirikit National Convention Centre ( QSNCC ) in Bangkok, generating 438 million baht, Pubat president Suvich Rungwatthanapaiboon said on Tuesday.
He attributed the event’s success to its interesting design,” Study Until the Afterlife”, and a powerful appeal to young readers, boosted by social media policy.
The celebration, co-sponsored by the Department of Cultural Promotion and the Thailand Creative Culture Agency, saw its highest single-day presence of 236, 686 persons on Oct 19, and 69 % of visitors were aged between 12 and 35 years.
Visitors were 63 % female, 26 % male while the remainder classified themselves as being part of the LGBTQQIP2SA community, the Pubat president said.
The good featured the majority of the books that were sold as comics. (40%), followed by novels (30%) and psychology and emotional healing books (20%). The rest were textbooks, children’s books and books on investment and health.
Mr. Suvich added that different promotional sales campaigns boosted the turnout. Each client spent an average of 600 ringgit on ebooks, and many guests returned to create more purchases.
” The festival’s success ran contrary to the business being in its healing phase”, he said.
He noted that the show’s success was promising for the future of Thailand’s text industry, valued at 16 billion ringgit, and it was also seen as stimulating the habit of reading attitude among Thais. According to studies, Thai people currently average 113 hours a day studying.