Shift focus to wealthier older demographic: expert
A professor at Thammasat University urges the authorities to concentrate on attracting older travelers, who are more likely to stay in the country and have higher saving energy.
The state has designated 2025 as the year of” Amazing Thailand Grand Tourism & Sports,” with the goal of attracting at least 3 trillion ringgit in income this year.
With the help of companions in various sectors, the effort aims to place Thailand as a leading international tourism hub by promoting world-class concerts, performances, and sporting events. Additionally, measures will be taken to improve traveler ease and safety.
Assoc Prof Saifon Suindramedhi, professor of Thammasat University’s College of Interdisciplinary Studies, said the project’s aim of receiving 40 million customers and making 3–3.5 trillion ringgit in income is possible.
She said Thailand welcomed about 35.5 million tourists next year, thus reaching the government’s novel target may require only an extra 5 million visitors.
She did point out that the program also adheres to conventional tourism strategies used in the previous five years, with an emphasis on sports, food, and sporting events.
These sights, she said, generally attract younger tourists who tend to stay for shorter times and spend less than older visitors. She suggested that the government also pay attention to high-spending visitors who may stay in the country for longer, especially taxpayers.
Additionally, Associate Professor Saifon advocates for the development of an ecosystem that supports senior citizens through welcoming industrial architecture and plans that address their needs.
” Older visitors don’t need to visit many areas in one day”, she said. They may visit one or two locations per day, preferring smaller, extra places to larger, urban centers.
” They seek satisfaction, pleasure and a sense of security,” she added”. They perhaps look for a location with an infrastructure that supports their needs, including elder-friendly hotels, visible medical services and welcoming native communities.”
She claimed that local communities are crucial to the sustainable tourism industry, adding that many travelers seek social activities that locals may provide.

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