Growing COSTS
Gaurav Kripalani, the musical director of the Singapore Repertory Theatre ( SRT), stated that the organization will concentrate on motivating people to use cultural move funds to attend son’s shows, which it hopes will inspire in Singaporeans from a youthful age.
The firm, which celebrated its 30th anniversary in 2023, has found it difficult to raise money and get post-pandemic people up into the theater.
Mr. Kripalani cited other issues, such as the rising costs of production, which have increased 40 % since the pandemic, and the competition from online entertainment streaming services.
” One of the things this system will help target is affordability”, he said.  ,
” Moving a perform then has skyrocketed since COVID, and ticket prices have never moved up to cover those fees,” says the director. Therefore, producing and presenting any efficiency has become incredibly difficult.
The biggest cost for the business is labor, added Mr Kripalani.
For instance, when SRT stages Singapore’s largest outdoor theater present – Shakespeare in the Park – at Fort Canning, it needs to employ employees like surveillance, cleaning and attendants.