But while they encouraged him, they didn’t make things simple.
” I had to put together a full assessment board – numbers, thoughts, a disposition table, images, everything”, he recalled. ” It felt like I was on Shark Tank, pitching my eyesight in detail… to my own kids”!
After several rounds of discussion and ensuring he had the right links and tools in place, Danish suddenly got their assent – and Gangsa became a reality.
His daughters, Dahlia Arissa Aaron, 15, and Dwi Ariana Aaron, 19, have also been acoustic in the company’s earlier times. Dahlia, also in high school, designs the clothing and helps with advertising, while Dwi, who is now studying in the UK, manages Gangsa’s social media electronically.
” My daughters have been a huge help – , they also gave input on what would work best for younger girls their age”, Danish said, exchanging a smile with Dahlia, who likewise helps move the hall.
Looking forward, Danish hopes Mukaddimah is just the beginning.
” If this set does properly, I’d love to expand Gangsa beyond Hari Raya clothes and create more conventional common use for Malays and those interested in our society”, he shared.
” I’m currently researching standard workwear for both men and women – , I hope to build on that next”.
Gangsa is at kiosk R8 on Baghdad Street at the Kampong Glam Ramadan market. Open everyday from 2pm to 11pm until Mar 25.