A fashion shoot that went viral and turned Indian slum children into celebrities

Innovation for Change A group of Indian children at a fashion show on a street, all wearing colourful red outfits and ornate jewellery including Maang Tikka, necklaces, earrings and bracelets.

Surprisingly, a group of poor schoolchildren were transformed into nearby celebrities after a video of a style shoot in India went viral.

The kids are depicted in red and gold clothes made of old clothes, the majority of them women, between the age of 12 and 17.

The teenagers created their own fashions, customizing the outfits, and using their creations as models to show off their creations, with the slum’s dirty walls and terraces serving as the setting for their stairway walk.

The movie was filmed and edited by a 15-year-old son.

Innovation for Change A girl models at a fashion show that has gone viral, she is walking down a street while wearing colourful red clothing, jewellery and sunglasses, and a man is sitting on the side of the street behind her putting his shoes on.

The film initially appeared earlier this month on the Lucknow-based organization Innovation for Change’s Instagram website.

The charity works with about 400 babies from the city’s neighborhoods, providing them completely food, education and career skills. This NGO’s kids are the children that were featured in the photo shoot.

One of the designs in the picture, Mehak Kannojia, claimed that she and other students frequently redid their Instagram looks after seeing the stylish choices of Bollywood actresses.

” This moment, we decided to share our sources and worked as a group,” the 16-year-old said.

For their project, they chose wisely – a campaign by Sabyasachi Mukherjee, one of India’s top fashion designers who has dressed Bollywood celebrities, Hollywood actresses and billionaires. In 2018, Kim Kardashian wore his sequinned red sari for a Vogue shoot.

Mukherjee is also known as the “king of weddings” in India. He has dressed thousands of brides, including Bollywood celebrities such as Anushka Sharma and Deepika Padukone. Priyanka Chopra married Nick Jonas in a stunning red Sabyasachi outfit.

Innovation for Change Children model at a fashion show that has gone viral in India, close-up shot of seven girls in a group all wearing colourful red clothing, jewellery with Maang Tikka and sunglasses.

Mehak said their project, called Yeh laal rang ( the colour red ), was inspired by the designer’s heritage bridal collection.

We sifted through all the dark things that had been donated to us. Then we began putting the clothing up and made our first choices. “

The women worked on about a hundred clothing in three days, but according to Mehak, they had “great joy doing it.”

Mehak claims that they carefully copied the concepts ‘ movements from Sabyasachi videos for the corridor move.

” Only like his types, some of us wore glasses, one drank from a spritzer with a straw, while another walked carrying a fabric bag under her arm. “

Some of it, Mehak says, came up naturally. ” At one stage in the shoot, I was supposed to grin. At that moment, someone said something amusing and I only burst out laughing. “

Innovation for Change A girl drinks from a glass with a straw at a fashion show that has gone viral wearing colourful red clothing, jewellery and sunglasses

It was an ambitious job, but the effect has won hearts in India. The film, which was produced with money from a friend and included some donated clothing, became popular after Mukherjee shared it on his Instagram page with a heart icon.

The battle won popular praise, with many on social advertising comparing their function to that of professionals.

The charity’s school has been visited by many TV programs, some of the children were invited to participate in shows on well-known FM radio stations, and Bollywood artist Tamannah Bhatia visited them to give them a blanket.

The response, Mehak says, has been” totally unexpected”.

It resembles a true dream. You’ve become famous, all of my friends are saying in the video. When my parents learned how much attention we were receiving, they were thrilled.

” We are feeling wonderful. Now we have only one dream left- to meet Sabyasachi. “

Innovation for Change A girl poses for the camera wearing colourful red clothing and jewellery, she's standing outside on a street and looks directly at the camera. The scene is well lit which makes the clothing looks vibrant.

Some people were critical of the shoot, though, and they wondered if showing young brides dressed as brides might encourage child marriage in a nation where millions of girls are still married off by their families before turning 18, the legal age.

In a post on Instagram, The Innovation for Change stated that they had no intention of encouraging child marriage.

Our goal is to in no way encourage child marriage. These girls are able to accomplish this by challenging such ideas and restrictions today. Please take them seriously; otherwise, these kids ‘ morale will suffer. “