Just political parties, candidates, vote agents, and authorized third parties may post paid OEA, which must also be disclosed to the returning officer in accordance with the law.
According to MDDI, this law is in place to ensure accountability and transparency and stop the use of paid ads to defray the vote expenses for political parties and candidates.  ,
The publication of paid OEA is likewise prohibited during the election campaign cooling-off period, which runs from nightfall on May 2 until the voting period ends on May 3.
Jom claimed in its Facebook and Instagram posts on Tuesday that it was informed by IMDA that its articles violated the PEA regarding OEA and that it was prohibited from “promoting (‘boosting’ ) our work on Meta.”  ,
Additionally, it claimed to have received an email from Meta about the same situation.
Jom claims to be a regular digital publication that” covers arts, society, politics, business, systems, and more in Singapore” on its social media accounts.
It stated on Tuesday that it is crucial to expanding its audience and expanding its business through social media, and that the content in question are also accessible on its website because the authorities ‘ attempt was merely to stop it from promoting the articles through Meta.
Facebook’s Meta states that customers who want to sell on its platforms can do so by posting a post and then creating an ad.
A boosted blog is an ad made from an existing piece of content that users have posted on their Facebook or Instagram accounts, which will make it easier for the article to achieve more users.
The tech company also asserts that boosted posts are also classified as advertisements because they require a larger funds to be distributed to an audience.  ,