A revolution is under way in India’s trainer industry

Hong Fu Industrial Group is a Taiwanese company, and if you look down on a busy city, you might find its goods.

Hong Fu is the second-largest producer of trainers ( sneakers ) in the world, providing shoes to Nike, Converse, Adidas, Puma, and many others. Every season, it produces around 200 million pair of athletic shoes.

The clothing industry took note when it made a significant investment in India’s business.

In Panapakkam, in Tamil Nadu’s state of Tamil Nadu, Hong Fu is already constructing a massive flower. When it becomes entirely functional, it will produce 25 million pairs of shoes annually, employing up to 25 000 people, sometime between three and five.

The initiative has Hindu partners, including Florence Shoe Company president Aqeel Panaruna:” They [ Hong Fu] were looking for a new business,” he says.

In India, non-leather clothing is becoming significantly more popular. It has a lot of potential,” Mr. Panaruna continued.

The Indian government wants to get this kind of investment, hoped to raise standards in the shoes sector and improve imports.

The Bureau of Indian Standards ( BIS ) introduced new quality standards for all shoes sold in India last August to encourage the sector.

For instance, components must complete strength and flexibility tests in accordance with those standards.

These Bi standards are intended to purge the industry, according to the statement. Customers deserve better, according to Sandeep Sharma, a blogger and professional in the shoes business.” We’ve had too many low-quality materials flood in,” he says.

However, many Indians are unable to purchase shoes from well-known models.

A sizable and complex network of small foot manufacturers, known as the unorganized field, serves them.

It is thought that their cheap goods make up the majority of the shoes market overall.

Ashok, who has stores in the area of Agra in north India, refers to himself as a part of that sector and has no idea what name he used to identify. He estimates that activities like his across Agra produce 200, 0000 pairs of shoes every day.

He claims that “many consumers, especially in rural and low-income industrial areas,” choose to purchase native footwear for less money than branded ones.

Because we cater to them, some organized brands struggle to increase their financial footprint in rural and semi-urban places.

So how will decision-makers like Ashok be affected by the new state standards?

Mr. Sharma claims that it is” complicated.”

” I believe the government is trying to walk a tiptoe here,” he said. It would be financial death to shut down thousands of small businesses that employ millions of people.

What I’m seeing is more of a stick and a carrot technique. They’re pushing for standards, as well as releasing programs to assist small companies in upgrading their processes. It’s not about eliminating the unorganized industry; rather, it’s about steadily introducing them.

Making the situation more complicated is that the unorganised sector is well-known for making counterfeit shoes of big brands.

While popular among Indian shoppers looking for a stylish bargain, other countries have long-complained about the losses caused.

In addition, a number of innovative American trainer-makers are popping up to support India’s expanding middle class.

Sabhib Agrawal is attempting to woo those consumers who are interested in naked footwear. According to their creators, the shoes are good for the foot because they encourage natural, or outdoors, movement.

According to Mr. Agrawal, his business, Zen Barefoot, is unique because the American clothing business is not very creative.

There are very few people in this country who are willing to take their time and participate in cutting-edge technology. American manufacturing is a very profit-first market driven by ROI [return on investment].

And in many cases, even the government is hesitant to support these companies through grants or tax breaks, which makes it hard to do so.

One American company is attempting to be innovative.

It claims to be the first privately owned coach model to control every step of the production process, from design to production.

Based on real feedback, leader Utkarsh Gupta says,” This level of control allows us to study with materials, introduce revolutionary silhouettes, and continually develop comfort and meet.”

He claims that the Comet footwear was made to work with India’s roads and environment.

When we started Comet, we realized that these were lacking in value, durability, and grip, he says.” Most domestic manufacturers rely on off-the-shelf feet from the business.

According to him, the clothing industry is changing. ” The switch to high price is currently taking place.”

” Many high-end companies need to relocate their production to India. We may have a strong habitat in three to five years to contend in the global trainer marketplace, he adds.

Ashok, who is currently based in Agra, hopes that the unorganized sector is never neglected in the expansion of India’s clothing industry.

To prevent our businesses from closing down, the authorities may grant us accreditation and certifications. No one can rival India in the foot manufacturing industry once we are also included in the organized sector.

However, Mr. Sharma claims that things will always shift.

” The industry is undoubtedly going to change. The bigger participants will grow bigger because they have the resources to change things immediately.

” But I don’t believe the little people will vanish absolutely.” The wise people will discover their market.