STRETCHING THE CULTURE PASS
Speaking of COVID-19, the Singapore authorities launched the SingapoRediscover card during the pandemic, an action similar to the Culture Pass. It was very effective with two-thirds of Singaporeans redeeming it at least once on resorts and tourist destinations.
Part of the pleasure of using the SingapoRediscover card figuring out how to get the best offers for me and my family. I hope that we will have a similar practice with the Culture Pass.
When I think about how to expand that S$ 100 as far as I can, I think about what I may do or where I can get. Tickets for locally produced acts and music range from S$ 30 to S$ 50, and if I were to buy the tickets using the slip, I was probably like two or three shows.
There are techniques that the Culture Pass may be altered to push Singaporeans to go for more than just a few shows. For example, the Culture Pass was include co-payment. Instead of using the entire amount on one or two encounters, I could possibly practice five or even more activities where I co-pay part of the solution price.
Also, if there were a cap on the payment, say at S$ 20 per celebration, it would allow complete buyers to test a wider variety of social services.
Another place I wonder about is the problem of availability. My dad, who’s in her 70s and no tech-savvy, may struggle with a purely online system. Rather than seeing this as an overwhelming challenge, social workers and organisations can take this opportunity to participate with members of the public instantly.
For example, they may set up pop-up booths at community areas or open squares in the hinterlands. This would allow them to get in touch with older people, promote and promote the social offerings, and help them get the move.
Besides providing an avenue for inter-generational relationship, these booths was market lesser-known cultural activities to the wider community. Imagine discovering a string quartet or a dance group while running your errands!