PUBLISHED: 7 Mar 2025 at 05: 10
Prime Minister Paetongtarn Shinawatra outlined a vision to market Thailand as a world-class tourism place at a global travel trade show in Berlin on Wednesday.
She reaffirmed the government’s commitment to sustainable hospitality, improving infrastructure, promoting the government’s soft energy and ensuring visitors ‘ protection.
She made the remarks during a keynote speech at the Amazing Thailand Networking Event, organised as part of the Internationale Tourismus-Börse Berlin 2025 ( ITB Berlin 2025 ) event at CityCube in the German capital.
Government official Jirayu Houngsub summarised the important items. He said the season 2025 has been designated as” Amazing Thailand Grand Tourism &, Sports Time 2025″ as hospitality is one of the important methods to drive the country’s economic growth.
Ms Paetongtarn said last year, the government boosted GDP through tourism as the number of foreign visitors exceeded the target of 35 million, generating more than €47.4 billion ( 1.7 trillion baht ) or about 15 % of GDP.
She said the government aims to attract 39 million international guests this year and produce €98 billion, with the number of customers from Europe projected at 10.6 million, bringing some €24.2 billion.
In light of this, the state has devised methods to achieve these goals through the Thailand Tourism perception of upgrading Thailand as a world-class tourism location. They include boosting holiday pleasure by improving immigration procedures and immigration exemptions for visitors from 93 countries and territories.
The state also wanted to ensure ensuring holiday protection. Emergency response actions had been devised to help travellers at different tourist areas.
The PM added that system development is another technique to increase tourism. The state seeks to develop Thailand into a local aviation hub to hold 250 million people periodically.
This requires expanding Suvarnabhumi and Don Mueang flights, upgrading U-Tapao, Phuket, and Chiang Mai flights, and building fresh flights, including Andaman and Lanna flights.
The government was also committed to promoting sweet power by making the most of local knowledge with the help of technology and highly skilled workers to add significance to Indian products and services.
The prime minister even stressed the importance of making Thailand a global health gateway and boosting eco-tourism.