Chief Operating Officer of the Cartimes Automobile dealer, Mr. Benjamin Loo, made a point about Hondas ‘ general performance, Toyota cars ‘ reliability, and their fuel-efficiency.
He said Nissan users, however, have complained of bad energy consumption and cheap components.
” From my understanding, a lot of consumers started fearing Nissan when it came to their future purchase”, he added. ” I believe that Nissan’s product planning and patterns didn’t keep up with competitors in Singapore”.
Hyundai and Kia, two Asian carmarkers, have positioned themselves ahead of the competition thanks to their affordable prices and eye-catching models.
Mr Neo Tiam Ting, chairman of car dealership ThinkOne, said his company not long brings in parallel exports of Nissan cars.
Their exclusive cars are not as common as identical options offered by different manufacturers, while their , business automobiles would be penalised under Singapore’s pollution bandings, he said.  ,
Nissans have been priced out of the industry, according to Mr. Kyran Wong, vice-president of foreign businesses at online auto industry Carro. That may be due to declining levels and rising prices per car, he added.
” Alas, they’re simply more costly than their peers… At this point, customers who are looking to purchase brand new cars have a lot more options that have more features- including EVs- at a better rate place”.
But Mr Wong said consumers can still be serious, when the price is right. Their e-POWER vehicles, like the Kicks and Serena, continue to be popular with users who are “family-friendly.”
Changing Riches
The EV change may have accelerated Nissan’s difficulties, but the business has been on a slower decline, said NUS ‘ Assoc Prof Nitin.
” They’ve been losing their top for times”, he said, adding that the company lacks a special photo.
Nissan is also not a clear head in any industry or sector, said , Mr Vaidya of Frost &, Sullivan.
” They’re constantly in a’ challenger’ place, anywhere they operate”, he said, noting this may explain why it has no clear product plan.
When things start to get tough, a business can cut off non-profit making operations and double down on a certain market or product.
Mr Vaidya pointed to Suzuki, which is much smaller than Nissan but has a “razor-sharp focus” on smaller cars and is a leader in India. ” They have their own turf, which they can defend, which they can use (or ) leverage to grow further”.
But for Nissan, it’s not clear what it can focus on, he said.  ,