” MORE NICHE” EXPERIENCES
Through partnerships with regional movie theaters like The Projector and Shaw Theatres, The Singapore Film Society has also seen a 10 % to 15 % increase in footfall for its programs.
The non-profit is the country’s largest administrator of film festivals, holding situations like the Singapore Chinese Film Festival and European Union Film Festival.
In order to keep viewers invested in its programs and attend the theatre more frequently, it’s vice-chair and development director Eternality Tan said it is holding half as many screenings as it does before COVID days.
Mr Tan said its goal has always been to show “more business” pictures alongside so-called separate art-house movies, such as movies about climate change or marginalised communities.
” We have imported films like Lunana: A Yak in the Classroom,” according to the company. These are Bhutanese movies that are not available in the theaters below. It’s these kinds of more market activities that we try to offer”, he said.
He added that it is about providing in-person activities, like director Q&, As, to strengthen viewers.
” There could be little gems here and there, out there, that just somehow no one has ( and are ) not on anyone’s radar”, he noted.
” I’m sure people would want to travel in and watch the movie if we are able to do it on the large screen and we promote it in a proper way.”