BUSINESS HAS BEEN LIKE A” ROLLERCOASTER” ,
Lim describes running Chiderful as a “rollercoaster”, with its good share of ups and downs. The conclusion of 2024 had been particularly positive, with most vacation being completely booked during the festive season, though some times are slower than others. ” We are usually successful, but it’s hard to say if I’m making more than what I used to]as a hotel restaurant ] as every month is unique. I’m glad with what I have”, he said.
Lim values his personal sense of freedom in particular by operating his own business. While a dozen accommodations, including RWS, have tried to lure him again, he admits he can’t think returning to that setting. ” I don’t believe I’ll be used to it again”, he shared.
Most of Chiderful’s users are newbies who frequently recommend the restaurant to their friends and colleagues. Some owners of businesses find the shop’s no-frills feeling and intimate atmosphere appealing when having work dinners. ” They like the privacy, as I’m the only restaurant opened in the store at night”, said Lim, highlighting the charm of the store’s secluded beauty.
The towkay has even received calls from potential buyers and colleagues interested in expanding Chiderful over the years. However, those exchanges often advance. ” Today, I just tell them straight away that my asking amount is S$ 3 million. If they’re honest, next we’ll carry on with the deals”, he quipped.
Relocating isn’t on the tickets sometimes. Lim just signed a three-year license for his City Plaza store, even though the book has “almost doubled” from the S$ 2, 000 he was paying previously. ” This area is enough for me”, he said, reaffirming his resolve to be small and keep things manageable.