Siyoung Song / ADORAfter their report brand filed an injunction against them, NewJeans, the chart-topping K-pop circle, may be prevented from entering marketing agreements and other deals.
The five-piece are now at odds with the pleasure organization that formed their strap in 2022, Ador.
Last November, the team claimed their arrangements were irrelevant, according to what they alleged was a style of abuse, harassment and duplicity at the business. Ador, which denied the allegations, sued to include their arrangements upheld.
The business is now suing NewJeans for attempting to negotiate separate deals without receiving its consent, and it has filed for additional legal actions in Seoul, South Korea.
” This decision was made to avoid confusion and potential injury to third parties, including ads”, Ador explained in a speech.
The organization also warned that if NewJeans ‘ actions were unchecked, there might be wider ramifications for South Korea’s profitable music sector.
According to the Yonhap News Agency, authorizing punitive terminations of unique agreements and independent activities without following constitutional rules could destabilize the K-pop sector and destroy expense in the entertainment sector.
Getty ImagesNewJeans were considered one of the brightest fresh rings in K-Pop, owing to a lively mix of 1990s R&, B and sugar-coated roll music.
In 2023, they were the seventh biggest-selling action in the world. They received a nomination for best cluster at the MTV Awards last month.
However, their relationship with Ador deteriorated after its parent company, Hybe, reportedly forced out Min Hee-Jin, the leader.
The group issued an ruling pledging to have Min Min restored. The group filed a number of issues against the logo, including the state that Hybe had purposefully undermined their careers, after Hybe refused.
In a media conference next November, the five users- Minji, Hanni, Danielle, Haerin and Hyein- announced their withdrawal from the business, saying Hybe and Ador had lost the right to indicate them as artists.
After that, they filed court papers to ask for a legal separation from the organization, but the case has not yet been heard.
Ador argues that the band’s contract, which runs until 2027, should be upheld.
The label has already finalised a schedule for the quintet’s next 12 months, which includes releasing a new album and hosting fan meetings, amongst other activities.
However, the band members have continued to assert their independence, creating a new Instagram account under the name “jeanzforfree“, where they have been hosting regular live-streams with fans.
The band say they will fight to keep their name, and their career, and will remain” NewJeans at heart” even if they lose that fight.
EPAIt is not the first time a K-pop band has attempted to void a contract.
Popular bands TVXQ and Fifty Fifty have both filed lawsuits against their labels, but both have had mixed results and both bands ‘ lineups have changed as a result.
The trial-ready case against Ador could take two or three years, which poses the biggest challenge for NewJeans. If the projects are not created in conjunction with the label, it’s unlikely that they will be able to record or market new music during that time.
If Hybe is ultimately found to be at fault, the members will be able to leave and possibly even be able to hold on to the band’s name.
However, if the choice is made in opposition to the band, they could be subject to a financial fine.
In October, the K-pop news site Koreaboo estimated that the members would have to pay about 300bn South Korean Won (about £170m) to walk away from their contract early.