Malaysia focuses on attracting young Chinese tourists after missing 2024 target

Since the introduction of the 30-day visa-free structure in late 2023, according to AirAsia, visitors has increased by 75 %.

While prices must always be taken into account, the company’s CEO Fareh Mazputra Fairuz said that the customer experience is one of the most important factors for success in its eye.

” We are constantly looking at attempts in energy conservation, lowering graphite emission and all those points. But surely, conservation in aircraft is extremely important to us”, he added.

This is in addition to Malaysia’s increased arrivals from India, Russia, and the Middle East in preparation for its Visit Malaysia Year 2026 campaign, which was officially launched by Prime Minister Anwar Ibrahim on Monday ( Jan 6 ). The administration’s brand was unveiled on the planes of AirAsia, Malaysia Airlines and Batik Air.

The battle has set an optimistic goal of attracting 35.6 million visitors by 2026 and generating US$ 33 billion in hospitality revenue.

However, experts claim that simple online reservations and payment methods have made traveling between China and Malaysia incredibly simple.

” I think in Asia, to get clever- no money, we all pay on our laptops. And China in particular is quite well-established in this area, according to Sarah Wang, regional director for Asia at the World Travel and Tourism Council, a platform for the business.

” If I use my AliPay game and I come to Malaysia, it’s accepted. I don’t need to obtain another application. And that will definitely ease my travel”, she added.