Discussed: 20 Oct 2024 at 11: 42
According to a survey conducted by the National Institute of Development Administration, the majority of consumers claim that celebrity endorsements do n’t affect their purchasing decisions and that they do n’t think that famous people or influencers actually use the goods they promote.
In response to the image scam, the Nida Poll was conducted by phone on October 15 and 16 with 1, 310 people aged 18 and over from different levels of education, income, and occupations to find out who’s views on” who will defend consumers” were the result of the interviews.
Asked how much impact celebrity endorsements have on their buying decisions, 42.21 % of the respondents said no impact at all, 22.98 % said they had a great impact on them, 19.01 % a moderate impact and 0.31 % did not know or were not interested.
When questioned if they thought famous people or bloggers actually used the goods they supported, the responses were as follows:
52.29 % thought they never really used those items  ,
22.98 % thought they used them sometimes
20. 3 percent of people believed they had only used the goods when they were presented with them.
3.9 % of respondents thought they actually used the products in everyday living
0.31 % did not know or were not interested
When asked about what they thought of advertising that offer various prizes and/or a lot of savings, the replies various as follows:  ,  ,
34.12 % said they would believe the materials were of lower quality
30.23 % saw the process just as a marketing method
23.89 % would not buy the products with such an offer
19.24 % believed that the products ‘ actual cost must be very affordable.
17.94 % believed the products might be near their expiry dates
8.63 % would evaluate the cost of similar goods before making a purchase.
7.02 % may get to see if the items were any great
4.2 % of people would purchase soon if it were items for daily use.
2.14 percent of customers did purchase them right away despite not using those goods.
0.38 % did not know or were not interested ,  ,  ,  ,  ,
Finally, when questioned on whether or not the respondents believed the company or person would be able to help them with harsh trading practices or fraud regarding investments or purchases, the responses were as follows:
24.81 % said they would get support from the media
23.05 % police stations
15.88 % celebrity volunteers / social media activists / public figures
15.80 % Office of the Consumer Protection Board ( OCPB)
15.80 % said they would not file a grievance to someone
1.91 % celebrity lawyers
1.45 % state agencies ( excluding OCPB)  ,
0.92 % NGOs
0.07 % officials
0.31 % did not know or were not interested