Could homegrown activewear label Anya Active be Singapore’s answer to Lululemon?

Could homegrown activewear label Anya Active be Singapore’s answer to Lululemon?

To create the cloth we want, we worked closely with a factory in China, Sutikno said. R&amp, D was founded before Anya Active even existed as a side hurry until the pandemic struck, and developing the clothing brand immediately became her beacon in the dark.

Her explanation to the Chinese vendor was more than blatant. ” We wanted to create something that was appropriate for all-day use,” the motivator was. The material has to support and do fitness duties and at the same time, get quick-drying and cool enough to endure Singapore’s temperate climate. Most significantly, it has to travel at an affordable price place”.

At the get-go, working all these strict pre-requisites into a substance remained a noble passion but under Sutikno’s never-say-die resilience, DreamLuxe, a “dreamy, buttery-soft” materials engineered for “feel-good action” became a reality.