Since 2016, 136, 000 families have been helped by the regional development program nationwide.
PUBLISHED: 28 Sep 2024 at 20: 25
According to Thapana Sirivadhanabhakdi, the chairman and CEO of the company, regional development is flourishing under a project supported by Thai Beverage Plc, which has generated 2.6 billion ringgit in income for 136, 000 communities across the country over the past nine years.
During a meeting of the private sector team for local economic development held during Sustainability Expo 2024 ( SX2024 ) at the Queen Sirikit National Convention Center in Bangkok, Mr. Thapana discussed the objectives and accomplishments of the program.
Mr. Thapana, who is also the team’s leader and chairman of the local pha khao ma ( Thai traditional loincloth ) project, was pleased with the outcomes of the team’s ongoing collaboration since 2016.
The program focuses on three important areas: crops, running, and community-based hospitality, with the main goal of generating revenue for local areas and enhancing their well-being, he said.
To achieve the ambitions, the emphasis is on improving access to production elements, creating awareness, developing marketing techniques, enhancing communication attention, and ensuring effective management as the project moves forward.
According to Mr. Thapana, the project has largely been supported by the Ministry of Interior’s Department of Community Development, as well as other government departments, the private sector, educational institutions, and civil society.
” More than 1, 690 sub-projects have been launched under this localized business venture. In 2023 only, the task generated over 460 million baht in income for populations nationwide”, he said.
The Market Place Zone hosts an exhibition at SX2024 that highlights products from local communities across the nation and traces the course of the Ha Khao Ma production promotion. The celebration runs from Sept 27 to Oct 6, from 10am to 8pm.