You’ve likely heard of Vivino, the app that allows people to check the label of any drink and call up testimonials from other people if you have a budding interest in wine. It’s also the largest online wine marketplace in the world with a collection of over 100 million ratings and reviews, with 65 million downloads spread out all over the world.
On Sep 19, Vivino’s second retail store in the world did soft-open on the first stage of Raffles City.
The business is launching in partnership with Singapore-based Wines Portal, a wine distributor based in seven nations and the owner of GrandCru Wine Concierge and e-commerce system Grand Cru.
Launched in Copenhagen in 2010 by Heini Zachariassen and Theis Sondergaard, Vivino, then headquartered in the United States, was started” with the goal to democratise wines, allowing people to charge and examine the wines they try”, said Morten Fillipsen, vice president, Vivino’s International Commerce.
” The idea originated from a desire to make wine available and pleasant for all, providing customers with personalised tips, a community-driven ranking system and a huge industry. It began as a digital platform to make wine lovers more convenient to find and enjoy high-quality beverages, bridge the gap between wine enthusiasts and the complicated world of wine.
Vivino’s real store aims” to disrupt the standard wine retail industry by offering a special, technology-driven financial experience that combines the best of digital innovation with the tactile, engaging nature of in-person shopping”, said Tracy Koo, CEO of Wine Portal.