Commentary: Can China’s tech giants do without consumers?

Japan: Earnings reports from Chinese technology companies next week should be a wake-up contact for Beijing.

Alibaba Group and JD.com pulled out all the stops to get customers to spend during their&nbsp, 618&nbsp, shopping celebration, a Black Friday-like feast that took place during the quarter ending in June. They offered&nbsp, steeper-than-ever deals on everything from iPhones to clothing, enlisted&nbsp, A-list celebrities like Rihanna to market products, and even experimented&nbsp, with a modern image of an administrative to bird goods over video.

But&nbsp, Alibaba ‘s&nbsp, revenue from its base e-commerce systems fell by some 1.4 per cent, and retail profits at JD.com, which offered some of the most cut-throat markdowns, ticked up by 1.5 per share.

It was n’t enough to persuade Chinese consumers to dig into their pockets despite lowering prices and launching some of their most aggressive campaigns. This may not arrive as a full surprise&nbsp, as the country is also dealing with a struggling financial environment&nbsp, marked by a persistent housing slump, and higher youth unemployment.

Google Holdings, however, reported solid profit development that beat analysts ‘ expectations. But this was driven by the release of its smash-hit activity Dungeons &amp, Fighter Mobile&nbsp, in May. Another red flag for the business is the fact that China’s most important technical company’s gaming unit helped boost its income.

Consumers will continue to spend on this yet as they cut back on bigger purchases because spending on online entertainment has generally been counter-cyclical. Additionally, unemployed people may spend more time entertainment. &nbsp, And it’s unclear if Tencent will be able to interpret the one-time discharge of DnF Mobile&nbsp, into sustainable business development.