Aside from their length, diapers for adults have crucial differences, since customers are more perceptive than the regular girl, and rely on them in a wider range of situations, said Daio Paper advertising manager Kenji Nakata.
Study results showed prospective customers found the company’s goods important, he said.
” ‘ Wow,’ they said,’ If they’re like this, I’d get them, they had n’t been embarrassing to take residence,'” Nakata added.” ‘ If I wore these trousers I may do my hobbies, go hunting, play sport, go buying in Ginza.'”
Nakata said Daio Paper has no plans to stop producing nappies for children, but the company’s coming was certain.
We are putting our agency’s resources into the business to expand these products because we anticipate that the market for child diapers will increase.
Over the five years to 2027, Japan’s diaper market for adults is set to grow 16 per cent to 98.9 billion yen ( US$ 612 million ), while that for babies is estimated to contract 8 per cent to 84.6 billion yen, research firm Fuji Keizai says.