Consumer council sets sights on AI

Now no laws cover abuse of the systems

The government should update the Consumer Protection Act, BE 2522 ( 1979 ), in line with evolving technology trends, particularly artificial intelligence ( AI), according to the Thailand Consumer Council (TCC).

To level World Consumer Rights Day yesterday, the TCC has launched a campaign–” Accountable and Fair AI for Consumers”– to focus on consumer violations caused by Iot- driven platforms, including false information, privacy violations, and unfair practices.

Boonyeun Siritham, president of TCC, stated that the top priority for this year is raising awareness of AI, which has just permeated everyday life for consumers.

But, he said, no regulations protect Thai buyers, especially children, from possible AI problems. The TCC is gathering a list of Artificial issues to add to any proposed changes to the Consumer Protection Act.

The House Committee on Consumer Protection, according to Saree Aungsomwang, the TCC secretary-general, has been considering putting together a costs to tackle AI.

The committee is putting together a draft of a bill with the OCPB ( Office of the Consumer Protection Board ).

The TCC hoped that this Songkran’s act approach may be initiated by the government, and it urged all political parties to submit amendment suggestions, according to Ms. Saree.

According to Krit Uewong, an assistant to the Minister to the Prime Minister’s Office, the government is aware that AI issues have been one of the biggest problems of customers just surveyed.

Ever since the TCC was initially established in 2020, it has assisted customers in at least 43, 400 circumstances.

Now, the OCPB and the TCC are working together to defend five consumer rights, including data gathering, services and goods choice, health use, complaints, and payment.

Consumers should be aware of both their customer protection rights and AI problems, according to the TCC.