FOCUSING ON Ecology
Kydra often gets calls from customers to be more responsible, said Poh.
While his company wants to apply green materials, it can be difficult to find one that is up to the mark for clothing, he said.
They use recovered nylon when they can, he said.
” Sometimes, what’s available to us at the moment is either too expensive, so we ca n’t keep the prices affordable or it just does n’t meet the standard”, he said.
They pick the stuff that is very specific to what they need to do while exercising, he said.
” It has to wick sweat a certain manner, it has to experience a certain way, stretch in a particular way”, Poh said, adding that the durability of the fabric is also a factor for attention.
According to him, “what we try to do is make products that are long-lasting and green,” adding that some customers still use items they purchased seven years ago.
Their mono mailers, which are delivered in, are recyclable and make an effort to use less cheap, he claimed.  ,
OUTSIDE A CROWDED SPACE
When questioned how Kydra stands out in a market filled with well-known global manufacturers, he responded that it is “quite challenging and can be quite intimidating.”
The company is focused on addressing its topic and develops products for the Eastern and Taiwanese fit, he said.
He added that the material of the clothes , is suited for humid climate, and pride on the materials being efficient and flexible.
” We style of carved our own place in the market”, he said.
For example, the company came up with a specialty fabric for trousers that cool down quickly.
We purchased trousers from foreign companies after realizing they were extremely thick, which is how this happened. And when we put it on, it essentially feels like a baths inside”, Poh said.
He added that the company serves all demographics, and that many of its users are younger seniors.
Additionally, he receives calls for some items to be ordered in various sizes. He claimed that they received numerous calls for their gymnastics bras, which were one of their bestsellers, to appear in a smaller size, which resulted in the company offering them.
” Having more sizes across the board, being more accessible to multiple shapes and sizes, in different lengths ( is part of the plan )”, he said.
” ( When ) we reach a point where we are large enough to accommodate, we will accommodate”.
Life&, Style with Melanie Oliveiro premieres weekends, 2pm on CNA938.