“Singapore already has a very good image in the market – good infrastructure, good experience with event management, and one of the best logistics and transportation ecosystems in the region,” said Mr Samer Hajjar, a senior marketing lecturer at the National University of Singapore (NUS) Business School.
“These are really important for big concerts and events. Organisers look at these points rather than focusing on grants.
“When we attract big names like Taylor Swift to come over and do six shows, this is a big plus for Singapore in the long run – it shows we have a credible brand name. We would benefit in terms of revenues and intangible benefits, not forgetting the media and social media exposure for Singapore.”
Hopes are high that Swift’s concerts in Singapore would solidify the nation’s reputation as an entertainment venue, bringing in an economic boost that is long lived.