Of course, Mr. Ng’s short-form videos weren’t only posted on Facebook. They were cross-posted on both TikTok and Instagram, where he received very good viewers numbers.
In actuality, Mr. Ng’s functionality on Tiktok and Instagram was much better than what he accomplished on Facebook, where the effectiveness of his promotion was probably underappreciated. This was confirmed by the official vote total, which showed that Mr. Ng received virtually 46, 000 more seats than Mrs. Tan.
A COMMUNITY OF OLD University AND FIREHOSE Techniques IN CLOSE-UP TO TAN KIN LIAN’S FACEBOOK PERFORMANCE
The Facebook method used by Mr. Tan was essentially the exact opposite of the one used to promote Tharman. Mr. Tan avoided short-form movies in favor of old-school text-only status updates and hyperlinks, in contrast to how Mr Tharman’s plan heavily relied on those formats. He also seems to enjoy life videos, a style that is generally outmoded.
On his Facebook page between August 11 and 30, he posted 77 status changes, 55 links, 53 pictures, 22 YouTube video, 17 local videos on Facebook, 16 videos from Facebook Live, and only eight Reels movies. He posted on Facebook almost twice as frequently as Mr. Tharman, but his person conversation did not yield the same results.