Commentary: Smart-toilet market will be a measure of China’s economic resilience

TOKYO: In its capital research, Goldman Sachs does not frequently mention the fickle, cleanliness-obsessed Chinese kawayakami toilet gods. Even less frequently does it mention the worship of these gods while arguing for an investment case for a Foreign bathroom fixtures business.

However, these are definitely difficult times to pitch Shenzhen-listed stocks to anxious, anywhere-but-China global investors. It is obvious that this is why an elaborate map comparing” toilet culture and key penetration drivers in China vs. Japan and the US” was created.

This is intriguing information for those who believe that different parts of the world are ripe for different types of Japanification. & nbsp,

The gist of the message is that Goldman thinks a toilet-friendly Chinese culture is ready to embrace bright toilets, the kind of seat-heating, rear-washing, fundament-drying marvels pioneered in Japan as an alleged extension of its kawayakami worship.

TOILET’S MARKET POTENTIAL SMART – nbsp,

According to the word, toilets are considered” safe and comfortable place for me – time” in China.

The next phase of smart-toilet deployment in China is anticipated to attract younger buyers, despite the fact that middle-aged women from the middle class have been driving it for the past ten years. & nbsp,

The beneficiaries, according to the Goldman analysts, will be less expensive home offerings from companies like Arrow Home, a local sanitaryware behemoth, as opposed to pricey foreign ones from businesses like Toto, which are echoes of the trend in many Chinese industries.