How Sultans of Shave transformed barbershops into a luxurious experience for the modern gentleman in Singapore

Besides getting a refreshed appear with cool undercuts, sharp edges and modern comb overs, customers can also stay on for a facial plus massage to round off their grooming session.

“A shave is not just a workout in facial hair elimination. We want it to be an experience where you can disconnect, pamper yourself and get groomed, ” he or she said.

It is one of the reasons why every Sultans of Shave shop has a different design. For example , their 1st outlet at Raffles Place reflects the particular vibe of a gentlemen’s club while the Duxton outlet pays respect to its conservation shophouse heritage along with chinoiserie elements and vintage furniture.

“These design components not only give each outlet a tone of voice and personality yet sets the develop for the barbering encounter and for that, simply no expense is able to escape, ” he mentioned.

Lim, a tequila aficionado who loves kicking back over a nice drink with his friends, also started noticing how customers would drop by Sultans of Shave using a bottle. Some would certainly even drop set for a drink in between meetings or after work.

This sparked the idea for The Mezz, which he introduced to elevate the barbering experience even further. Released in 2021, you will find currently two limbs of The Mezz on North Canal Street and Raffles Place.

In the same 12 months, the group also bought over the local franchise of Truefitt & Hill, the world’s oldest barbershop according to The Guinness Book associated with World Records. It is considered the most superior barbering brand within the group and offers “traditional barbering at its finest” together with a stable of curated tidying products to complement the assistance, he said.