What’s the place, BEYOND THE HYPE?
My companion and I create a treatment package for her family in the Philippines each year. We ask friends and family for their pre-loved objects and donate some of our own worn-out items that are still in excellent condition.
No matter how many times we perform this exercise, I also find myself baffled by the quantity of obscure items Singaporeans gather.  ,
A picturesque haul of Hello Kitty plushies launched by McDonald’s ages ago, and now included in the collection, is added to the collection. They are still in their original plastic packaging. They were again devotedly collected by my uncle’s daughter, and they have since turned into cast-offs.  ,
Additionally, not all used-for things have hand-me-down price. In the case of the most poor children, novelty things like hamburgers melts and Milo plushies are less likely to be on the list, leading to the eventual burning of them.  ,
These items are meant to become TikTok and Instagram events, and they are known to have extremely small craze phases. In truth, the more hyped up the item is, the faster it’s likely to lose its innovation element, and customers move along more quickly.  ,
At this point, it is important to point out that many of the companies that are on this trend, including Pizza Hut, KFC, and Milo, have publicly announced their commitments to conservation. What is the tradition of these brands releasing a product that will cause thousands of placed plushies and their associated plastic wrap to quickly end up as trash when the brand anniversary approaches?  ,
My family has been consuming Milo for a long time, and we recently learned that the company had switched to report sticks to reduce plastic waste. If you wait too long to accomplish your beverage, these straws may turn wet and mushy.
To be honest, these sticks’ quality has improved significantly over the years, but there still needs to be improved. Consumers would gain more value from purchasing straws if the brand may pursue developing a more lasting but tough straw or find a way to protect straws without wrapping them in plastic.  ,
In contrast, customers who purchase stuffed animals with buys experience the same level of instant gratification as junk food by offering them instant gratification without much longer lasting value.  ,