Has Japanese skincare lost its shine? These new innovations from J-beauty icons are bringing back the sparkle
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The Chinese way of things, so sweet, so Zen, with its emphasis on being in the time and the sensory knowledge, has been overshadowed by the Asian wave, at least when it comes to skincare and beauty.
With the development of efficient and interesting Korean beauty brands and the rising acclaim of Korean pop culture, J-beauty seems to have taken a backseat for the past ten years.  ,
But make no mistake, Chinese beauty brands, who set the OG benchmark for cutting- edge skincare innovations, not went away, and have continued to slowly push the envelope and capture the hearts and dollars of dedicated consumers abroad. Has the time come for the sensitive yet potent world of Chinese care to shine once more as the demand for Asian beauty levels declines?
But first, let’s take a look at the milestones and characteristics that have opened the door for the worship of Chinese beauty to a wider audience.
THE POWERFUL POWERS OF Chinese Care
Numerous companies have had a significant influence on the development of Chinese care. Shiseido, which was founded in Ginza in 1872, is regarded as one of the oldest makeup companies in the world and has consistently pushed boundaries through item advancements and groundbreaking research.
Owning lots of prestigious companies, including Chinese brands like Cle de Peau Beaute and Issey Miyake, to foreign names like Drunk Elephant and Dr. Dennis Gross, it continues to be a powerhouse in the beauty business.
Shu Uemura is another well-known Japanese name. It was founded in 1967 by make-up artist Shu Uemura, who created the famous cleansing oil that combines botanical oils with cutting-edge technology for skin concerns. It also introduced make-up collections steeped in Japanese artistry.