How Malaysian beauty startup Dododots became the pimple patch brand Gen Z can’t get enough of
It’s no wonder that the couple first met as recent graduates at a creative organization because of their marketing prowess. “Ethan arrived about six weeks after me. I assumed he was older because he appeared mature and severe, Erin said.
He had just entered, put on his earbuds, and started working. I thought,” Whoa, why is this person but haughty?” Later, she learned that he was “very nice to work with – really scary when he’s severe.”
Wong referred to Erin as “happy-go-lucky.” She’s the kind of person who is “kind of form a connection with everyone,” he said. ” I believe people still have the same perception of us,” he said. I’m more of a major, behind-the-scenes person, and she’s the pleasant, cheerful one.
When Erin thought,” If they could grow models for another, why not start one of their own?” They had tasks creating campaigns for clients of luxury properties.
Her mind turned to an outdated concept: beautiful pimple patches. She used to stick pretty stickers over simple patches of skin to make her feel better about her breakouts as a teen with acne-prone skin.
The Indonesian market at the time offered little more than simple hydrocolloid choices, which frequently turned white after absorbing pus.
Wong joked that he wasn’t Erin’s” second pick” for co-founder, but that he was the first to express genuine interest in the idea. He also understood how many pimples could have on one’s social standing and self-esteem as a child.
They combined RM15, 000 ( S$ 4, 467 ) of their savings to launch Dododots in late 2021, with Wong overseeing operations and Erin leading the brand’s marketing. Strategic judgements are still made as a team today.
