China’s micro-drama boom takes viewers by storm both at home and abroad
RISE IN INTERNATIONAL Acceptance
Outside of China, the super-short-form acute video material took off in Asia during the COVID-19 pandemic times as people sought fast pleasure amid movie theater closures.
Yet, until recently, it had yet to get over people from the United States.
ReelShort, a short-form video streaming apps, is changing that and quickly becoming one of the most popular leisure programs in the US.
People refer to us as the mini-soap theater. They watch our shows at noon, while waiting for cranes, etc, ” said Mr Joey Jia, CEO of Crazy Maple Studio, the company that publishes the system.
Mr. Jia, a veteran of the Chinese tech sector who founded the California-based company, said the code to a successful present is keeping the tale moving quickly and efficiently.
We must alter the story’s architecture to introduce the biggest connect right away. If we do n’t hook people at the very beginning, we’re losing people, ” he explained. “So, we did n’t build a brand new industry. We are still focusing on romance stories, ( but ) we try to create a new different way of storytelling. ”
Some business experts said that the brand’s success is a sign that people are prepared for something unique from the user-generated material that predominates TikTok and different social media platforms.
“Videos that people are kind of over-consuming right now, they’re getting a little tired of them because it seems like every time you scroll, you’re getting ( the same content ). According to Mike Vannell, creative director of manufacturing company Envy Creative,” the industry is going where they want to see much, higher quality produced things.”
Right now, it is still early nights for micro-dramas, mainly outside of Asia. However, authorities said every second counts in content creation as more people become aware of the industry and rivals become aware of what companies like ReelShort are doing.