Commentary: How Huawei and Apple swung and missed for Chinese consumers

When most other business players are showboating untested AI updates, Huawei was clever to capitalize on the moment and have out with natural hardware innovation.

And years of brutal US-led sanctions have caused nationalist Chinese buyers to resent their country’s return as the underdog story of the century. The Shenzhen-based business slyly unveiled its Mate 60 Pro smartphone, featuring a made-in-China device that the US had tried so hard to prevent, during US Commerce Secretary Gina Raimondo’s attend to the region last month.

SPLASHY SHOW MASKS HUAWEI’S Faults

However, Mate XT’s most recent showy release conceals deeper flaws. For starters, it’s priced from a jaw-dropping 19, 999 yuan ( US$ 2, 800 ) at a time when Chinese consumers are pulling back on spending.

Many news outlets are highlighting that millions of people have pre-ordered the Mate XT on Huawei’s established e-commerce site ( as of Wednesday, this tallies&nbsp, 4.8 million registering to buy the cellphone ). However, these statistics are misleading because the booking method only informs those who sign up for the device’s buy when it goes on sale later this month, on the same day as the phone 16 –&nbsp, on the same day as the phone 16.

Bloomberg Intelligence researchers, however, forecast&nbsp, shipments&nbsp, may be capped at 1 million products. According to the analysts, its great value and market appeal possible think it may have less of an impact on China’s premium smartphone market than the Mate 60 did.