Some Ford owners in Thailand claimed on social media that they were left experience underwhelmed by the company’s extensive discounting.
” Nothing hurts more than this”, said one owner on Facebook, explaining that a BYD Atto 3 car he had bought for 1.19 million baht ( US$ 32, 523 ) was now selling for 859, 000 baht.
Another angry user posted a picture of himself writing disparaging remarks on the helmet of his electric vehicle, including,” I am always buying this car brand afterwards.”
On Friday, Rever’s website revealed that some types are now being discounted by up to 340, 000 baht.
A top official at Thailand’s Consumer Protection Board, Passakorn Thapmongkol, confirmed to Reuters that the company had met with Rever officers and requested documents related to the discounting system.
” More consumers are slowly coming in to report issues”, he added.
Thailand is BYD’s largest marketplace outside of China, which is crucial to its plans to expand internationally, especially in the wake of the EU’s 17.4 % taxes on the manufacturer.
The Chinese manufacturer is the third-largest gamer in passenger cars, accounting for research firm Opposition, and it commanded a 46 % share of Thailand’s EV portion in the first quarter.